Analyst memo
Navigating Questions on Agentic Commerce
Forrester is holding workshops to guide organizations in understanding and leveraging agentic commerce within their strategies.
Published May 6, 2026, 3:49 AMUpdated May 6, 2026, 3:49 AM
What happened
Forrester announced interactive workshops at their CX Forums to address questions about agentic commerce and its role in business strategies.
Why it matters
Agentic commerce represents an emerging channel with significant potential impact on customer engagement and commerce strategies.
Who is affected
Businesses exploring digital transformation and new commerce channels are the primary stakeholders who will benefit from understanding agentic commerce.
Risks / uncertainty
There is uncertainty regarding how quickly and effectively companies can integrate agentic commerce solutions and align them with existing commerce strategies.